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I have been an enthusiastic reader (and online subscriber) of BMJ since… years. I don’t have any moral or aesthetic objection to the presence of graphic publicities on the pages of BMJ. But lately I noticed some more aggressive (flashing white on dark green « click here » on the side bar – notably from plumicort.com) messages that are so disturbing to the eye that I have difficulties to read what I want to read. This kind of visual aggression is enough to stop me coming to your site… and subscribe your journal. Or at least to lose a part of the enjoyment I had to ccome to your site.
In one word : publicity, yes. To the detriment of the readability of your site : no !